GUWAHATI, March 8, 2024:In a bid to harness the power of digital content creators and foster innovation, the Assam government has extended a warm invitation to prominent YouTubers boasting 100,000 subscribers or more. The invitation comes with the intent to empower these digital influencers through empanelment with the Directorate of Information and Public Relations
According to reports, the Request for Proposal (RFP) document is readily accessible on the official website of the Directorate of Information and Public Relations, providing interested YouTubers with a comprehensive guide on how to participate in this unique initiative.
The Assam government’s move to collaborate with influential YouTubers reflects a growing recognition of the impact and reach of digital content creators in shaping public opinion and fostering positive social change. By actively involving these creators, the government aims to leverage their online presence and storytelling abilities to communicate effectively with the public.
This initiative comes on the heels of the Government of India’s recent unveiling of the National Creators Award 2024 nominees on its official platform. The National Creators Award seeks to commend the efforts of digital content creators across the country who have contributed significantly to positive social change and innovation.
As the digital landscape continues to evolve, governments are increasingly acknowledging the role of online content creators as influencers and opinion leaders. The Assam government’s outreach to YouTubers demonstrates a forward-thinking approach to engage with the digital community and utilize their skills for the greater good.
Digital creators who meet the specified criteria are encouraged to explore the RFP document on the DIPR’s official website and consider participating in this unique opportunity to collaborate with the government. The move is expected to not only empower YouTubers but also contribute to a more dynamic and inclusive approach to information dissemination and public relations.
Stay tuned for further updates on this groundbreaking initiative as it unfolds, and witness the positive impact that collaboration between the government and digital content creators can have on fostering innovation and positive social change.
